Custom Tray and Sleeve Gift Box — The Pull-Out Reveal That Makes Every Unboxing Memorable

The tray-and-sleeve format is the packaging choice of brands that understand theatre. An outer sleeve conceals an inner tray that glides smoothly outward — revealing the product in a horizontal sweep that commands attention. The reveal motion is slower, more intentional, and more dramatic than lifting a lid, making this format a favourite for premium cosmetics, technology, and luxury lifestyle gifting.

Product Specifications

Materials Available

• 1,400–2,400 gsm greyboard sleeve and tray core — both the outer sleeve and inner tray are constructed from the same dense greyboard, ensuring a precisely calibrated friction fit that slides smoothly without looseness or sticking.
• Art paper wrap on sleeve exterior — the outer sleeve is wrapped in printed art paper, textured paper, or specialty film to carry the full brand visual identity.
• Plain or complementary paper on tray — the inner tray is typically wrapped in a plain or tonal paper that harmonises with or contrasts against the outer sleeve colour.
• Velvet, satin, or foam interior lining — the inner tray surface is lined in soft material to protect the product and deliver a premium first impression as the tray slides out.
• FSC-certified paper wraps — available on both sleeve and tray for brands requiring certified sustainable packaging documentation.

Printing Methods

• Offset lithographic printing — photographic-quality full-colour artwork on the sleeve exterior for brand identity, campaign imagery, and product photography.
• Hot stamping on sleeve — gold, silver, or rose-gold foil pressed into the sleeve surface for a luxury brand mark without ink or lamination.
• Debossing on sleeve — logo or pattern pressed into the exterior surface for a tactile, understated brand identity treatment.
• Screen printing — flat-colour brand marks on the sleeve exterior for clean, minimalist brand applications.

Surface Finishes & Special Effects

• Gloss lamination on sleeve — high-shine exterior for maximum colour vibrancy and a premium retail shelf presence.
• Matte lamination on sleeve — flat finish that gives the sleeve a quiet luxury aesthetic and makes foil accents more visually dramatic.
• Soft-touch lamination — velvety exterior texture that contrasts with the smooth gliding motion of the tray for a multi-sensory brand experience.
• Spot UV on sleeve — raised gloss areas applied over matte lamination to highlight brand logo or key product features on the sleeve exterior.
• Embossing on sleeve — three-dimensional brand mark or decorative pattern raised into the exterior wrap surface.
• Foil stamping — metallic or holographic foil applied to the sleeve exterior for a special-edition or luxury gifting aesthetic.
• Velvet-Flocked Interior Tray with Satin Ribbon Pull Tab and Holographic Foil Sleeve Exterior — the inner tray surface is fully flocked in micro-velvet in a contrasting colour to the product, a satin ribbon pull tab is attached to the leading edge of the tray so recipients pull with one elegant motion, and the outer sleeve is finished in holographic foil print that shifts colour as it catches light — creating a three-layer sensory reveal that begins the moment the box is seen and ends when the velvet interior is exposed.

Interior Insert Options

• Foam die-cut product tray insert — precision-cut foam nested inside the tray holds the product securely during transit and positions it centrally for the reveal moment.
• Velvet-flocked interior tray surface — the tray base and sides are velvet-flocked for a jewellery-case-grade interior finish.
• Ribbon pull tab on tray leading edge — a satin ribbon attached to the front of the tray allows one-handed, one-motion product access without touching the item.
• Compartmented tray — multi-section foam or cardboard tray for gift sets containing multiple items that all slide out together in a single reveal motion.

Who Is This Packaging For?

• Premium cosmetics and skincare brands — the slow, controlled tray pull creates the deliberate reveal motion that luxury skincare launches are designed around.
• Technology and consumer electronics brands — earbuds, cables, and premium accessories packaged in a tray-and-sleeve format match the unboxing quality of top-tier tech brands.
• Luxury confectionery and chocolatiers — a pull-out chocolate tray with velvet base transforms the chocolate gifting moment into an event.
• Fashion accessories brands — sunglasses, small leather goods, and accessories presented in a sliding tray box arrive with the confidence of a flagship store purchase.
• Corporate gift set programmes — curated multi-item corporate gift sets in a compartmented tray-and-sleeve format deliver a cohesive, premium impression at executive level.

Why Order from PackPro?

• Factory direct from Dongguan — sleeve-and-tray fit tolerances are calibrated at factory level, ensuring consistent smooth glide on every unit without hand-trimming.
• Free structural samples — receive a physical prototype with your chosen interior lining and ribbon pull tab before approving full production.
• Custom pull direction — side-pull, top-pull, or angled pull configurations available depending on product orientation and display context.
• 24-hour quote turnaround — fill in the form above and receive a detailed price breakdown within one business day.
• Low MOQ of 1,000 units — accessible for product launches, limited editions, and boutique brand packaging runs.
• Explore the full range — browse our complete gift box collection or view our premium jewelry box range for complementary packaging options.